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As a creative in business, you need to have a marketing strategy. How are you going to get the word out about your business? This might include things like social media, PR, and advertising. But what exactly is a marketing strategy?
A marketing strategy is simply a plan of action that outlines how you will promote and sell your products or services. It's important to create a marketing strategy before you start promoting your business so that you know what you're doing and why. In this blog post, I will explain what a marketing strategy is and teach you how to create one in 10 easy steps!
What's in this blog?
Creating a marketing strategy can seem like a daunting task, but it doesn't have to be. Follow these simple steps and you'll be on your way to marketing success!
Step One: Know Your Target Market
Before you can start promoting your business, you need to know who your target market is. Who are you trying to reach with your marketing? Once you know who you're trying to reach, you can start creating content that appeals to them.
Step Two: Set Some Marketing Goals
What do you want to achieve with your marketing? Do you want to increase brand awareness? Drive traffic to your website? Make more sales? Once you know what your goals are, you can start planning how to achieve them.
Step Three: Choose Your Marketing Channels
Now that you know your target market and what you want to achieve, it's time to choose the marketing channels you'll use. Will you use social media, email marketing, paid advertising, or a combination of all three?
Step Four: Create Some Killer Content
If you want people to take notice of your marketing, you need to create content that is interesting and engaging. Brainstorm some ideas for blog posts, infographics, videos, or whatever else you think will capture your target market's attention.
Step Five: Get Your Website in Order
Make sure your website is up-to-date and looking good before you start promoting it. If people land on your website and it's outdated or difficult to navigate, they're not going to stick around for long.
Step Six: Start Building Your Email List
Email marketing is a great way to stay in touch with your target market and promote your business. Start building your email list now so that you have a group of people to market to when you're ready.
Step Seven: Create Some Social Media Accounts
If you're going to use social media as part of your marketing strategy, you need to create some social media accounts. Choose the platforms that make the most sense for your business and start sharing content!
Step Eight: Plan Some Paid Advertising
Paid advertising can be a great way to reach new people and promote your business. If you're going to use paid advertising, make sure you plan it out in advance so that you don't overspend.
Step Nine: Keep Track of Your Progress
As you start implementing your marketing strategy, keep track of your progress. This will help you see what's working and what's not so that you can adjust your strategy as needed.
Step Ten: Rinse and Repeat!
Once you've implemented your marketing strategy, take a step back and assess how things went. Then, rinse and repeat! Try something new or do more of what worked well. Marketing is an ongoing process, so don't be afraid to experiment.
By following these simple steps, you can create a marketing strategy that will help you promote your creative business and achieve your marketing goals! So what are you waiting for? Get started today! Thanks for reading!
Do you want to know more about turning your creativity into a business?
Of course, you do! That’s why I'll write more articles on this topic. I want to help you understand that creatives can also be good entrepreneurs.
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