10 Steps to Create a Marketing Strategy for Your Creative Business
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As a creative in business, you need to have a marketing strategy. How are you going to get the word out about your business? This might include things like social media, PR, and advertising. But what exactly is a marketing strategy?
A marketing strategy is simply a plan of action that outlines how you will promote and sell your products or services. It's important to create a marketing strategy before you start promoting your business so that you know what you're doing and why. In this blog post, I will explain what a marketing strategy is and teach you how to create one in 10 easy steps!
What's in this blog?
Creating a marketing strategy can seem like a daunting task, but it doesn't have to be. Follow these simple steps and you'll be on your way to marketing success!
Step One: Know Your Target Market
Before you can start promoting your business, you need to know who your target market is. Who are you trying to reach with your marketing? Once you know who you're trying to reach, you can start creating content that appeals to them.
Step Two: Set Some Marketing Goals
What do you want to achieve with your marketing? Do you want to increase brand awareness? Drive traffic to your website? Make more sales? Once you know what your goals are, you can start planning how to achieve them.
Step Three: Choose Your Marketing Channels
Now that you know your target market and what you want to achieve, it's time to choose the marketing channels you'll use. Will you use social media, email marketing, paid advertising, or a combination of all three?
Step Four: Create Some Killer Content
If you want people to take notice of your marketing, you need to create content that is interesting and engaging. Brainstorm some ideas for blog posts, infographics, videos, or whatever else you think will capture your target market's attention.
Step Five: Get Your Website in Order
Make sure your website is up-to-date and looking good before you start promoting it. If people land on your website and it's outdated or difficult to navigate, they're not going to stick around for long.
Step Six: Start Building Your Email List
Email marketing is a great way to stay in touch with your target market and promote your business. Start building your email list now so that you have a group of people to market to when you're ready.
Step Seven: Create Some Social Media Accounts
If you're going to use social media as part of your marketing strategy, you need to create some social media accounts. Choose the platforms that make the most sense for your business and start sharing content!