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Mission and Vision Statements: What They Are, What They Mean for Your Creative Business

Updated: Oct 12, 2022

#Entrepreneurship #Creative #Artist #Art #ArtisanPreneur #VisionStatement #MissionStatement

Photo by Andrew Neel on Unsplash

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Do you have a mission and vision statement for your creative business? If not, you should! Mission and vision statements are important tools that help you clarify your goals and objectives. They help to define the purpose of your business and can be a great guide for making decisions in the future. In this blog post, we will discuss what mission and vision statements are, what the difference is between them, what makes a great mission statement, and how to create one for your business. Stay tuned - by the end of this post, you'll be ready to write your very own mission statement!

What's in this blog?

What is a mission statement?

A mission statement is a brief statement that outlines the goals and purpose of your business. It should be clear, concise, and easy to remember. Your mission statement should answer the following questions:

- What does your business do?

- What are your core values?

- What is your vision for the future?

A great mission statement is aspirational - it should inspire you and your team to achieve greatness! Let's look at an example of a good and bad mission statement.


Bad mission statement: "To make money."

While making money is certainly a goal of any business, this mission statement is too short and doesn't say anything about the company's values or vision. It's also not very inspiring!

Good mission statement: "Our mission is to build the best software that makes our customers' lives easier."

This mission statement is clear, concise, and aspirational. It speaks to the company's values (building great software) and its vision for the future (making its customers' lives easier).

Now let’s use a creative business as an example. Remember the 3 questions you should ask yourself:

- What does your business do?

- What are your core values?

- What is your vision for the future?


Photo by Content Pixie on Unsplash

If you’re like me, you may be wondering, “What ARE my values as a creative?”

Let’s take a look at some values an artist may have.

- A passion for art

- A desire to inspire others

- A commitment to excellence

- A love of learning

What are some values a crafter may have?

- A passion for crafting

- A desire to make others happy