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What is Branding and How Do You Do It?
#Market #Branding #BrandingStrategy #Entrepreneurship #Creative #Artist #Art #ArtisanPreneur
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What is branding? Many people ask this question, but not everyone has a clear answer. Branding is the process of creating a unique identity for your business. This includes things like your logo, a strong business name, your color scheme, your tagline, and your overall aesthetic. Your goal is to make sure that everything about your brand is consistent and that it reflects the values of your business and makes you memorable. So how do you go about branding your business? In this blog post, we will discuss the branding process and give you some tips on how to create a branding strategy that works for you!
What's in this blog?
Key elements of branding
1º Your logo
Your logo is one of the first things that people will see when they come across your brand, so it's important that it makes a good impression. Make sure that your logo is simple and easy to remember. You want people to be able to see it and immediately think of your brand.
Let's take a look at an example of a good and bad logo.
Good logo:
The Nike swoosh is one of the most recognizable logos in the world. It's simple, easy to remember, and it immediately brings to mind the Nike brand.
Bad logo:
This logo is confusing and difficult to read. It's not something that people are going to remember or be able to easily associate with your brand.
2º Your business name
This is what people will see on your website, social media, and marketing materials. It's important that your business name is catchy and easy to remember. It should also be reflective of the values of your brand. Let's look at some examples of good and bad business names.
Examples of bad business names:
- Bob's Auto Repair
- Joe's Plumbing
- Sarah's Cleaning Services
These names are forgettable and don't say anything about the values of the businesses. Now, let'